‘Scent is so primal it is what drives us and whether we realise, we are searching for scents all the time. The primal urge is linked to our emotions.’
As we sat down over a cup of tea served in the most delightful art deco tea cups, director and perfumer of Fleurage Emma Leah tells me about her 15 year journey to create Melbourne’s only perfumery.
I won’t proclaim to be the first person to discover Fleurage, but Emma and her partner Rob don’t exactly shout from the rooftops its existence. It is niche process where people discover scent, rather than it being forced upon them by mass marketing campaigns that are duplicated the world over. Fleurage is 100% pure botanical fragrances.
The perfume and derivative lines are produced on site in Prahran at Fleurage’s art deco inspired head quarters- it is truly worth a look if you are simply interested in being surrounded by beautiful things all day.
I felt honoured that Emma and Rob indulged me for two and a half hours, it was one of the most beautiful spaces I’ve been to with not a single detail overlooked. They truly are people for whom scent is a passion and you can see that right down to the art deco inspired bottles and packaging.
Simply beautiful.
Beautiful art deco tea cups, the smallest details are not over looked at Fleurage.
Soaps to compliment the perfume.
Emma, me and Rob infront of their perfume range.
Checking out my gift bag at home, deeeeelightful!
Further reading:
‘The Perfect Scent: A year inside the perfume industry,’ Chandler Burr
‘Perfume,’ Patrick Suskind