In 2024, the Adidas Samba has firmly established itself as a cultural phenomenon. You’re potentially wearing a pair as you read this, with Bernstein estimating the shoes will drive $1.61 billion of sales this year alone.
Stars like Hayley Bieber and Harry Styles have been seen embracing the Samba, often styling them with everything from oversized streetwear to sleek athleisure.
And on social media, the #AdidasSamba hashtag is thriving. With millions of posts showcasing unique styling options, influencers are demonstrating how these versatile shoes can fit seamlessly into any wardrobe.
And what’s not to love?
The appeal of the Samba lies not just in its comfort and durability but in its simple aesthetic that can be transposed onto almost any outfit. Originally launched in the 1950s, the sneaker blends nostalgia with modern street style, that has been swiftly embraced in a post-Yeezy era.
This combination of style and functionality resonates particularly with Gen Z and Millennials who’ve embraced the shoe to the point that it’s now become a chance for political leaders to reach them via sartorial choices.
But as we look ahead to 2025, one question looms: what could possibly take the Samba’s place as the hottest shoe trend?
Here’s three contenders for you:
First up is New Balance.
Now, the New Balance 327 is still a best seller for the brand, but as it’s been embraced by Gen X and above the appeal is just not there with Gen Z who are still in the midst of Y2K fever.
Its newest contender is the 1000 model, first released in 1999.
A collaboration with Joe Freshgoods on this shoe completely sold out, and the silver color saw a majority sell out in the UK within 24 hours of release.
For number two we look to Nike.
Since 2023, there’s been a 33% increase in new arrivals of the Nike Cortez, with the relaunch of the white colorway drumming up hype after being worn by Jeremey Allen White.
The style saw a majority sell out within three months of landing – an impressive feat for a core line and in keeping with the retro sneaker theme.
And finally if you’re not ready to give up your Samba’s just yet, you might look to side step into a pair of SL 72.
The reprisal of retro models has been the Adidas’ bread and butter, having recently added the SL 72 to the roster.
The 70s sneaker has been spotted on Bella Hadid, whose brown colorway saw a majority sell out within two weeks of landing on its US site.
The brand has launched four new colorways of the ‘Country OG’ model, which have since sold out at Net-a-Porter, Goodhood and adidas.
So there you go, what are you going to be wearing next? Watch the video below and let me know!
