Soon Maternity is a local label that still manages to manufacture some of their lines right here in Melbourne. Aside from that huge tick, when I recently met the owner and designer, Miso, she told me realised while pregnant, that there was a definite gap in the market for clothes that were fashionable and also able to be worn well beyond pregnancy.
Like this outfit for example. The fabric of the stretch-knit dress is heavy enough to hide all manner of lumps and bumps (ok, not all bumps!) and the jacket is cut with a long line to flatter a pregnant figure, but can also be worn, really, by anyone who likes a chic blazer. Both pieces are designed and cut to grow with your pregnancy, but also so that they can be worn by those not sporting a heavily pregnant bump. Genius!
Oh and did I mention comfortable?!
What I’m wearing:
Jacket: SOON Maternity ‘Skyler Jacket’ in blush, I’m wearing a S
Dress: SOON Maternity ‘Dream Stretch’ dress, I’m wearing an M
Bag: Rebecca Minkoff ‘Mini Mab Tote’
Sandals: Tony Bianco
Bangles: Murkani Jewellery
Necklace: The Turkishop (formally Ottoman Treasures)