Today’s consumers get swathes of their information from social media – news, product recommendations, in-jokes, even opinions.
Regardless of your line of business, the quickest, cheapest and most efficient way to build a buzz is through a strong social strategy. But as every other business on earth jostles for space, it’s important to cut through the noise to ensure the intended message reaches your audience; that they get the information they want without feeling spammed.
So what does this mean for you?
Well, I’m teaching masterclasses with The Guardian Australia on social media for business and beginners. I started Lady Melbourne eight years ago when social engagement was in its infancy, and have grown, as it has grown. The popularity of Lady Melbourne is indelibly linked to the rise in popularity of social media.
You’ll leave the classes with a clear understanding of various social media platforms, what will work for your business and the key components of a successful digital strategy. I will share my eight years of experience riding the social wave.
First one kicks off next week in Melbourne but I’ll be heading to Sydney as well, you can check out all the details like who, what, where and when on The Guardian website!
