Last week, Vogue presented an edit of some of the exclusive pieces that will be available for Australian customers only, when H&M opens its doors on April 5th.
The site will be a full concept store, spanning approximately 5,000 square metres offering men’s, women’s, children’s and home wares. To celebrate the Australian launch, a specially designed “Australia Exclusive Collection”, will also be available at the store opening, this unique capsule collection developed with the Australian lifestyle in mind and featuring 47 limited pieces of apparel and accessories for both men and women.
Editor Edwina McCann was on hand to present the looks, along with Margareta van den Bosch, H&M’s global creative advisor with whom I was able to steal a couple of minutes for an exclusive chat.
LM: Australians are really excited about H&M arriving, why has it taken so long to get here?
Margareta: For H&M it is about the space, we hadn’t found a space that was ‘right,’ until the opportunity to take over the GPO was presented.
LM: The GPO store will be a full concept H&M experience. Why did you decide to launch like this in Australia?
Margareta: It was the space really. Being able to take over an entire building like Melbourne’s GPO is rare, and when the space is right we like to offer a full concept store. I think that it is right for Melbourne.
LM: H&M is offering some exclusive pieces that will only be available in the Australian market when the store opens in April. The brand is so well known for it’s creative collaborations with designers, do you for see H&M working with an Australian designer on a range?
Margareta: Possibly, I would like to see it happen! I love Australia and I think you have wonderful designers here who really understand the market. It’s always a pleasure to visit Australia and see how people put together clothing and fashion.
