This curious show reel landed in my mail-box this week, and I must confess I was expecting something to do with cocktails but not this.
Smirnoff have launched a rather savvy new PR campaign in which they claim to be re-inventing the ‘Mule,’ a drink that was born on Sunset Boulevard in the heyday of Tinseltown.
The campaign centers around Los Angeles in the 1940s with the site set as a film noir detective story. Fast cars, dames and shadowy thugs- I dressed the part.
I found these cute ad’s from the 1960’s with Woody Allen promoting the drink.
I also have lovely new chrysthanemums and carnations for the weekend, I love chrysthanemums especially. Colours are so lovely for autumn.
Happy Friday!
LM
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